Tuesday, May 19, 2015

BrandedLogoDesign Reviews – 3 Most Common Lines By An Unsatisfied Client And Ways To Tackle Them, Part I

BrandedLogoDesign Reviews 
Nothing  is perfect in this world. It is completely natural if the designs you receive from your hired design firm are not up to your mark. Sometimes, things do not go great in the first go. Like other design firms, there were a few cases where the client was not fully satisfied with our initial designs, but after some revisions, we lived up to their expectations. All we needed, at that time, was getting down the brass tacks and do a little more one-on-one communication with the clients so that we can find out the root of the problem.
Here, we have mentioned some of the most common responses from unsatisfied clients and the ways to handle them:

1) The samples I received were terrible! I don’t like any of them…
When this is the case, you can not put all the blame on the designers—as sometimes— client himself/herself doesn’t know or is not able to describe precisely what sort of logo he wants. There are some ideas that are meant to stay in the brain only, because when they are printed on paper; they do not look fine to the eyes. The best a designer can do is to ask more and more question to the clients regarding their tastes and preferences in logos.
It is normal to get upset if you (as a client) do not get what you were expecting, but you should also keep this in mind that since you have placed the order for a custom-made product, bad surprises are likely to occur. So it is better that, in such circumstances, you should review the initial bad designs and search, pick and combine what elements you like and want to see in your logo like fonts, colors layout, etc.
If you utterly dislike the designs, you could tell the designers exactly what you hate about them that will help them stave off similar mistakes in the next round of samples.

Tuesday, April 21, 2015

BrandedLogoDesigns | The Pantone Color Will Make You Quit Smoking.

In animal kingdom, colors matter. Beasts use colors to hide out from predators or attract their mates. Same is the case with humans, after all, we are social animals of this planet. Specific colors have certain effects on our psychology. On one side, where color helps make things attractive, they can also turn the things repulsive. Now the UK government is weaponizing this power of color in the battle against Big Tobacco.
The government has planned to do this with their new law, preventing the use of appealing colors in cigarette packaging. Color has been one of the few weapons in Big Tobacco’s arsenal ensuing the imposition of branding & packaging restrictions by governments across the globe. As this research states, “brightly colored and attractive branded packs can reduce perceptions of the harmfulness of cigarettes”. Maybe that is the reason why the UK Lambert & Butler Lights turned Lambert & Butler Gold, whereas Superkings Lights have become the Superkings Blue.
To retaliate, the UK government decides to follow in Australia’s strategy by announcing Pantone 448 C to be the only color companies can use on cigarette packs.
Pantone 448C was usually described as death’, ‘tar’ or ‘dirty’, whereas the other colors considered, that were lime green, white, dark grey, beige and mustard, were unable to compete Pantone 448C in terms of ‘minimizing the appeal’ and ‘‘maximizeing perceived harm’’.

Monday, February 16, 2015

Taglines: An Effective Tool For Brand’s Uniqueness

Just Do It, A Diamond is Forever, Where's the Beef?, Save Money. Live Better, I’m loving it, Finger lickin’ good, Connecting people, See what we mean, There are some things money can’t buy, Intel Inside; all these are some of the taglines that are so remarkable that they do more than just launching their associated products at the top of the market. Each of them also stick within the people’s shared vocabulary long after those brands have achieved success.

Unfortunately, people overlook the wonders of a good tagline can do for a business and over-emphasize the uniqueness of their brand, without realizing that once their product is out in the market, then it will no longer be unique, if it does not  have the support of a unique tagline.
We have discussed some of the benefits caused by a perfect tagline to a business. A good tagline:
  1. Highlights the key benefits. It works as a sales person enlightening the customers about he product’s benefits.
  2. Set the brand apart. Another factor that accentuates the  importance of a tagline is the fact that it makes brand unique and separated from its competitors.
  3. Makes brand more memorable. It is one of the most useful tools that helps clients recall the name of  the brand, when they have a great number of similar brands. 

Monday, January 5, 2015

Brandedlogodesigns reviews the Microsoft logo change they did after 25 years

Microsoft logo changed their logo did after 25 years.

Microsoft’s famous logo is quite unique and simple and maybe that’s why they didn't change the logo that often. Their last logo was the italic typography in Black. This time around the italic is gone and the logo is now complete with a logo too, the four colored windows. They coupled this change with the launch of windows 8 and the Windows phone 8 operating system.    

Microsoft has quite recently revealed another look and feel to its corporate logo. Taking after 25 years from its previous emphasis, this is the first major Microsoft logo change in the organization's history. The new logo incorporates a colorful image that is normally found on the organization's — the first run through the expression mark has been joined by a picture. Identifying with The Seattle Times, Microsoft's Jeff Hansen uncovers that the new logo is intended to "flag the legacy additionally flag the future — a novelty and freshness."

The new logo will require some serious energy to channel over the organization's items, Hansen says "there may be different cases where you will see the old logo being utilized for quite a while." Overall the new image is "imperative in an universe of advanced movement" says Hansen, one that the organization is very excited about.